Frase is an AI-driven SEO and GEO platform built for content marketers, SEO teams, and agencies. You give it a target keyword and it crawls the top 20 Google results in seconds, pulling competitor outlines, common headings, questions from Reddit and Quora, and key topics your content needs to cover. From there it generates detailed content briefs and optimized drafts, with real-time scoring for both traditional SEO and AI visibility on how likely your content is to be cited by the commonly used AI platforms like ChatGPT, Claude AI, Google’s Gemini, and the answer engine Perplexity. Where Frase genuinely shines is the research and brief creation phase, which users consistently say saves two to three hours per article. The AI writer produces decent first drafts, but needs editing. It covers the right topics, but reads generically. A common complaint is that the real cost is higher than advertised since the Pro Add-on for unlimited AI writing costs an extra $35 per month on top of the base plan. Best for content teams producing five or more articles per month who want to speed up research without paying Surfer SEO prices
Frase resources
Here are various resources to learn more about how to use this tool, understand its capabilities better, and get ideas for different ways to use it
